The Why

The short answer: Give women more options in a space that isn't typically catered to women!

Shannon is a mother, wife, and mechanical engineer.

She’s been wearing safety footwear most of her working life, starting in farm work in her younger years, and moving on to high-speed, heavy-duty manufacturing after graduating from engineering school. 

After trying just about every brand of safety footwear on the market (and realizing she was tired of “stylish” boots that are really just a man’s boot redesigned & sold as a woman’s boot), Shannon decided to take matters into her own hands & design something that meshes fashion with function, allowing women to feel comfortable in their “own shoes”.

She also wanted her feet to be comfortable, especially after working eighteen-hour days for weeks at a time. 

Although SM Outfitters is created “by women for women”, it was her brother that inspired her to take action and create her own brand of “lady boots” … to satisfy a hole in the market for those that had style desires not being fulfilled with products within the current market.

Shannon’s unique style is at the foundation of SM Outfitter’s boot designs. They are fresh, fun, new designs that aren’t seen on the market – away from the traditional fashion options for work boots, inspiring all women to “stomp on glass ceilings in style”!

Shannon’s goal with SM Outfitters isn’t only to provide fun and fashionable designs, but to truly carve a place out that is for women in the technical world to allow them to feel comfortable, feel themselves, and feel good while working.